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What is Customer Perceived Value in Marketing? PDF Download

Learn Customer Perceived Value definition in marketing with explanation to study “What is Customer Perceived Value”. Study customer perceived value explanation with marketing terms to review marketing course for online MBA programs.

Customer Perceived Value Definition

  • Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Perceived Value Explanation

It is a concept commonly used in marketing describes the satisfaction level of customer with a product or services provided by the company. Therefore, before the launch of a new product or service, companies thoroughly examine markets in order to determine customers' needs and demands. Although, companies spend more time in conducting market research to gather more accurate data about their customers.

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