As an Amazon Associate I earn from qualifying purchases.

Customer Perceived Value Definition and Explanation PDF Download

Learn Customer Perceived Value definition in marketing with explanation to study “What is Customer Perceived Value”. Study customer perceived value explanation with marketing terms to review marketing course for online MBA programs.

Customer Perceived Value Definition:

  • Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Perceived Value Explanation:

It is a concept commonly used in marketing describes the satisfaction level of customer with a product or services provided by the company. Therefore, before the launch of a new product or service, companies thoroughly examine markets in order to determine customers' needs and demands. Although, companies spend more time in conducting market research to gather more accurate data about their customers.

Keep Learning Marketing Explanations

What is Company Sales Potential?

Company sales potential describes the targeted sales for the company which should be achieved in upcoming months or years. It ...

What is Psychological Pricing?

Psychological valuing is the act of setting costs marginally lower than adjusted numbers, in the conviction that clients don't gather ...

What is Family Brand?

Family brands alludes to a showcasing methodology that advances a group of items or administrations under an umbrella brand. This ...

What is Marketer?

A Marketer is an individual who uses advertising techniques to advance an item. There might be numerous advertisers however there ...

What is Marketing Network?

A promoting opportunity is a deals acknowledged lead that has been qualified as needing your item or administration. A business ...

What is Availability Heuristic?

It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons mind while explaining any ...