As an Amazon Associate I earn from qualifying purchases.

Customer Performance Scorecard Definition and Explanation PDF Download

Learn Customer Performance Scorecard definition in marketing with explanation to study “What is Customer-Performance Scorecard”. Study customer performance scorecard explanation with marketing terms to review marketing course for online MBA programs.

Customer Performance Scorecard Definition:

  • How well the company is doing year after year on particular customer-based measures.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Performance Scorecard Explanation:

The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. It usually helps to determine that how efficiently an organization is attaining its goals, targets, and objectives.

Keep Learning Marketing Explanations

What are Threats?

A threat is an imparted aim to cause mischief or misfortune on someone else. Terrorizing is generally seen in creature ...

What is Total Quality Management?

TQM is the nonstop procedure of distinguishing and lessening or dispensing with mistakes in assembling, streamlining production network the board, ...

What is Agent?

The one who deals with buying and selling of the products, they seek to bring buyer and sellers together and ...

What is Sustainable Marketing?

Practical advertising is a part of the bigger field of reasonable network advancement, a field that is characterized by the ...

What is Geographic Segmentation?

Geographic division is the point at which a business separates its market based on geology. There are a few different ...

What is Marketing Channel Management?

Marketing Channel management have two different ways to see the consistently expanding number of showcasing channels accessible today. Bedlam or ...