What is Customer Performance Scorecard in Marketing?

Learn Customer Performance Scorecard definition in marketing with explanation to study “What is Customer Performance Scorecard”. Study customer performance scorecard explanation with marketing terms to review marketing course for online MBA programs.

Customer Performance Scorecard Definition

  • How well the company is doing year after year on particular customer-based measures.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Performance Scorecard Explanation

The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. It usually helps to determine that how efficiently an organization is attaining its goals, targets, and objectives.

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