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What is Customer Relationship Management (CRM) t in Marketing? PDF Download

Learn Customer Relationship Management (CRM) t definition in marketing with explanation to study “What is Customer Relationship Management (CRM) t”. Study customer relationship management (crm) t explanation with marketing terms to review marketing course for online MBA programs.

Customer Relationship Management (CRM) t Definition

  • Process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



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