What is Customer Relationship Management in Marketing?

Learn Customer Relationship Management definition in marketing with explanation to study “What is Customer Relationship Management”. Study customer relationship management explanation with marketing terms to review marketing course for online MBA programs.

Customer Relationship Management Definition

  • Overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Relationship Management Explanation

Customer relationship management is a technique in which companies manage customer interaction with them. In this process customers database is used to improve their feedback, and their relationship with the product. Their main focus is the retention of potential customers by fulfilling their need and demands and also to improve long term sales objective.

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