What is Customer Relationship Management in Marketing? PDF Download

Learn Customer Relationship Management definition in marketing with explanation to study “What is Customer Relationship Management”. Study customer relationship management explanation with marketing terms to review marketing course for online MBA programs.

Customer Relationship Management Definition

  • Overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Relationship Management Explanation

Customer relationship management is a technique in which companies manage customer interaction with them. In this process customers database is used to improve their feedback, and their relationship with the product. Their main focus is the retention of potential customers by fulfilling their need and demands and also to improve long term sales objective.

Keep Learning Marketing Explanations

What is Customer-Performance Scorecard?

The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. It usually helps to ...

What is Sales Force Management?

Sales force the board frameworks (likewise deals power mechanization frameworks ) data frameworks utilized in client relationship the management (CRM) ...

What is Core Values?

Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of ...

What is Marketing Control?

Advertising control is the way toward checking the proposed plans as they continue and altering where vital. In the event ...

What is Marketing Public Relations (MPR?

Advertising ought to be a fundamental piece of your organization's progressing promoting plan. In any case, the manner in which ...

What is Joint Venture?

Joint endeavors can be casual (a handshake) or formal, and they can be present moment or long haul. Regularly the ...