What is Customer Satisfaction in Marketing?

Learn Customer Satisfaction definition in marketing with explanation to study “What is Customer Satisfaction”. Study customer satisfaction explanation with marketing terms to review marketing course for online MBA programs.

Customer Satisfaction Definition

  • Extent to which a product's perceived performance matches a buyer's expectations.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Satisfaction Explanation

Customer satisfaction is a widely used terminology in the marketing world. Is it usually used to gather information about their potential customers' satisfaction. High level customer service can make more loyal customers; it will also help to differentiate you among others. In recent days, social media plays an important role in making customer's decision. Nowadays, it is getting more difficult to keep customer attached to one product.

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