What is Customer Training in Marketing? PDF Book

Learn Customer Training definition in marketing with explanation to study “What is Customer Training”. Study customer training explanation with marketing terms to review marketing course for online MBA programs.

Customer Training Definition

  • Training the customer's employees to use the vendor's equipment properly and efficiently.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Training Explanation

Customer training refers to train your customers about the new product or service which is going to launch in the market. When companies create or develop a new product or they change any existing product, they need to inform their customers about the product, its functions, usage, benefits, and its characteristics.

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