What is Customer Value Analysis in Marketing? PDF Book

Learn Customer Value Analysis definition in marketing with explanation to study “What is Customer Value Analysis”. Study customer value analysis explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Analysis Definitions

  1. Strategic advantage..

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Report of the company's strengths and weaknesses relative to various competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Analysis Explanation

It is a method which helps to analyze that how organization is recognized by their customers and their competitors in the market. Therefore, customer is an integral part of any business, without them an organization cannot exist in the market because there must be someone in the market who can purchase organization's products or services.

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