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What is Customer Value Based Pricing in Marketing? PDF Download

Learn Customer Value Based Pricing definition in marketing with explanation to study “What is Customer Value Based Pricing”. Study customer value based pricing explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Based Pricing Definition:

  • Setting price based on buyers' perceptions of value rather than on the seller's cost.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Based Pricing Explanation:

Customer value based pricing describes buyers' purchase decision. It is a price decided on the customer's perception about the product. Therefore, a market researcher not only works on the designing part of the product, rather they conduct surveys regarding prevailing market trends and pricing strategy. Price is an important part of the market research; it is usually estimated before the launch of marketing activities.

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