As an Amazon Associate I earn from qualifying purchases.

What is Customer Value Based Pricing in Marketing? PDF Download

Learn Customer Value Based Pricing definition in marketing with explanation to study “What is Customer Value Based Pricing”. Study customer value based pricing explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Based Pricing Definition

  • Setting price based on buyers' perceptions of value rather than on the seller's cost.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Based Pricing Explanation

Customer value based pricing describes buyers' purchase decision. It is a price decided on the customer's perception about the product. Therefore, a market researcher not only works on the designing part of the product, rather they conduct surveys regarding prevailing market trends and pricing strategy. Price is an important part of the market research; it is usually estimated before the launch of marketing activities.

Keep Learning Marketing Explanations

What is Marketing Metrics?

The showcasing blend is a decent spot to begin when you are thoroughly considering your arrangements for an item or ...

What is Purchase Decision?

Buy choice is the point of view that leads a purchaser from distinguishing a need, creating choices, and picking a ...

What is Social Class?

By interesting conduct we imply that every social class has its very own example of procurement, instruction, occupation, entertainment, and ...

What are Click-Only Companies?

These are the companies which have only online presence in the market. They do not exist physically in the competitive ...

What is Environmental Threat?

It is defined as an external factor in the market that has a negative impact on the product or service. ...

What is Direct Marketing?

Direct marketing is a promotional technique where companies directly communicate to their potential customers through various means includes; text messages, ...