As an Amazon Associate I earn from qualifying purchases.

Customer Value Hierarchy Definition and Explanation PDF Download

Learn Customer Value Hierarchy definition in marketing with explanation to study “What is Customer-Value Hierarchy”. Study customer value hierarchy explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Hierarchy Definition:

  • Five product levels that must be addressed by marketers in planning a market offering.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Hierarchy Explanation:

Every product in the market has five different levels. However, each level adds value to customers. There are five levels of customer value hierarchy includes; core benefits, basic product, expected product, augmented, and potential product. Every stage has its own significance for the customers. Thus, it provides core for companies to achieve set goal.

Keep Learning Marketing Explanations

What is Lean Manufacturing?

The center thought of lean assembling is quite straightforward tirelessly take a shot at disposing of waste from the assembling ...

What is Experimental Research?

Experimental research is explained as any examination directed with a logical methodology, where a lot of factors are kept steady ...

What is Complex Buying Behavior?

Complex buying behavior happens when the end user is effectively searching for the purchase of brand when market offers significant ...

What is Service Perishability?

Items are substantial and Services are immaterial in nature. Impalpability of administrations is gotten from the way that you can't ...

What is Prospect?

A prospect is a potential client that has been qualified as fitting certain criteria. Prospects don't must have demonstrated an ...

What is Benefit Segmentation?

It is based upon the perceived market value, compensation, discounts consumers will receive from a product or services. The market ...