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What is Customer Value Hierarchy in Marketing? PDF Download

Learn Customer Value Hierarchy definition in marketing with explanation to study “What is Customer Value Hierarchy”. Study customer value hierarchy explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Hierarchy Definition

  • Five product levels that must be addressed by marketers in planning a market offering.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Hierarchy Explanation

Every product in the market has five different levels. However, each level adds value to customers. There are five levels of customer value hierarchy includes; core benefits, basic product, expected product, augmented, and potential product. Every stage has its own significance for the customers. Thus, it provides core for companies to achieve set goal.

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