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Customer Value Hierarchy Definition and Explanation PDF Download

Learn Customer Value Hierarchy definition in marketing with explanation to study “What is Customer-Value Hierarchy”. Study customer value hierarchy explanation with marketing terms to review marketing course for online MBA programs.

Customer Value Hierarchy Definition:

  • Five product levels that must be addressed by marketers in planning a market offering.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Value Hierarchy Explanation:

Every product in the market has five different levels. However, each level adds value to customers. There are five levels of customer value hierarchy includes; core benefits, basic product, expected product, augmented, and potential product. Every stage has its own significance for the customers. Thus, it provides core for companies to achieve set goal.

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