What is Customization in Marketing?

Learn Customization definition in marketing with explanation to study “What is Customization”. Study customization explanation with marketing terms to review marketing course for online MBA programs.

Customization Definition

  • Combination of operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customization Explanation

Customization describes the stage of marketing in which companies tailored products according to the needs and demands of the targeted customers. Moreover, the strategy has been adopted by the companies in order to make product and services as per the need of the customer. For this purpose, extensive marketing research has been conducted by the marketing department of the company.

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