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What is Data Mining in Marketing? PDF Download

Learn Data Mining definition in marketing with explanation to study “What is Data Mining”. Study data mining explanation with marketing terms to review marketing course for online MBA programs.

Data Mining Definition:

  • Extracting of useful information about individuals, trends, and segments from the mass of data.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Data Mining Explanation:

It is a process in which companies use customer database for the useful information. This technique helps companies to plan effective marketing strategies for the potential customers, to expand sales targets and reduce expenses. Data miming is an integral part of company's process; it contains record of customer interest towards products. It has also been used to gain marketing edge.

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