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What is Data Warehouse in Marketing? PDF Download

Learn Data Warehouse definition in marketing with explanation to study “What is Data Warehouse”. Study data warehouse explanation with marketing terms to review marketing course for online MBA programs.

Data Warehouse Definition

  • A collection of current data captured, organized, and stored in a company's contact center.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Data Warehouse Explanation

Data warehouse is a technique serves as a hub, where the entire customer database has stored. It can help companies to get related information on a click; they usually use customer database information in order to launch a new product in the market. Surveys and research can cater required data of customers.

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