As an Amazon Associate I earn from qualifying purchases.

What is Database Marketing ? PDF Download

Learn Database Marketing definition with explanation to study “What is Database Marketing”. Study database marketing explanation with marketing terms to review marketing course for online MBA programs.

Database Marketing Definition:

  • Process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Database Marketing Explanation:

Database marketing is a marketing technique using database of potential customers to interact with them on a personal level for the promotion of newly launch product and service. Moreover, companies usually use email or SMS mode for marketing through database. It is considered as an important part in recent markets, providing ease to customers at their mail box makes them more loyal to the product.

Keep Learning Marketing Explanations

What is Focus Group?

A focus group is a social occasion of purposely chosen individuals who take an interest in an arranged discourse planned ...

What is Outside Sales Force (or field sales force)?

Outside deals alludes to the close out of items or administrations by deals work force who go out into the ...

What is Creative Concept?

The create concept describe the core message of your campaign, this technique acts as a basic pillar of product marketing. ...

What is Modified Rebuy?

Adjusted Rebuy is a purchasing circumstance where an individual or association buy products that have been obtained already yet changes ...

What is Category Extension?

It is a marketing strategy in which company uses the same product to enter into a completely unrelated product market. ...

What is Market-Management Organization?

Numerous organizations offer their items to various markets. Group sells its fax machines to buyer, business and government markets. US ...