What is Database Marketing? PDF Book

Learn Database Marketing definition with explanation to study “What is Database Marketing”. Study database marketing explanation with marketing terms to review marketing course for online MBA programs.

Database Marketing Definition

  • Process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Database Marketing Explanation

Database marketing is a marketing technique using database of potential customers to interact with them on a personal level for the promotion of newly launch product and service. Moreover, companies usually use email or SMS mode for marketing through database. It is considered as an important part in recent markets, providing ease to customers at their mail box makes them more loyal to the product.

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