What is Declining Demand in Marketing? PDF Book

Learn Declining Demand definition in marketing with explanation to study “What is Declining Demand”. Study declining demand explanation with marketing terms to review marketing course for online MBA programs.

Declining Demand Definition

  • Consumers begin to buy the product less frequently or not at all.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Declining Demand Explanation

Declining demand indicates that product's sale is decreasing as compare to the previous sales of the same product in the market. It is determine by marketing department of the company. This situation happens when potential buyers suddenly stops the purchase of the product. It is usually occurs when product quality starts declining from its original one.

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