What is Deep Metaphors in Marketing? PDF Download

Learn Deep Metaphors definition in marketing with explanation to study “What is Deep Metaphors”. Study deep metaphors explanation with marketing terms to review marketing course for online MBA programs.

Deep Metaphors Definition

  • Basic frames or orientations that consumers have toward the world around them.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Deep Metaphors Explanation

Deep metaphor refers to the state of human beings in which they interpret new experiences by reviewing the existing mental models. People around the world, regardless of their back ground, usually use these defined metaphors to get to know about the way to react to the outer world for understanding.

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