What is Demand Chain Planning in Marketing?

Learn Demand Chain Planning definition in marketing with explanation to study “What is Demand Chain Planning”. Study demand chain planning explanation with marketing terms to review marketing course for online MBA programs.

Demand Chain Planning Definition

  • Process of designing the supply chain based on adopting a target market perspective and working backward.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Demand Chain Planning Explanation

It is an effective tool that enables companies to implement best suitable market distribution strategy. Having an effective distribution strategy states the smooth flow of company's operations. It reflects that distribution channels are well organized; product is accessible to the potential customers. This strategy helps to forecast product demand on the basis of marketing research conducted by the companies.

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