As an Amazon Associate I earn from qualifying purchases.

What is Demographic Segmentation in Marketing? PDF Download

Learn Demographic Segmentation definition in marketing with explanation to study “What is Demographic Segmentation”. Study demographic segmentation explanation with marketing terms to review marketing course for online MBA programs.

Demographic Segmentation Definition

  • Dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Demographic Segmentation Explanation

It is market segmentation on the basis of gender, age, religion, beliefs, ethnicity, race, income and educational background. It more precisely helps organization to accurately target their potential customers. However, it has many advantages; the required information regarding customer is available to conduct market research. Another advantage is customer loyalty with the brand.

Keep Learning Marketing Explanations

What is Experimental Research?

Experimental research is explained as any examination directed with a logical methodology, where a lot of factors are kept steady ...

What is Gray Market?

Nonexclusive, in business, alludes to items that organizations showcase without a trademark, brand name, or other distinctive element. In a ...

What is Penetrated Market?

Entered market alludes to the arrangement of clients who is now utilizing a specific item or administration. In an entered ...

What is Brand Promise?

It is an experience that customers use to expect from the organization, whenever they interact with them, in order to ...

What is Mass Customization?

It manages making changes to an item or administration to fulfill a given buyer gathering. The progressions could be as ...

What is Product Concept?

A need is a customer 's want for an item 's or administration 's explicit advantage, regardless of whether that ...