What is Demographic Segmentation in Marketing?

Learn Demographic Segmentation definition in marketing with explanation to study “What is Demographic Segmentation”. Study demographic segmentation explanation with marketing terms to review marketing course for online MBA programs.

Demographic Segmentation Definition

  • Dividing the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Demographic Segmentation Explanation

It is market segmentation on the basis of gender, age, religion, beliefs, ethnicity, race, income and educational background. It more precisely helps organization to accurately target their potential customers. However, it has many advantages; the required information regarding customer is available to conduct market research. Another advantage is customer loyalty with the brand.

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