What is Design in Marketing? PDF Book

Learn Design definition in marketing with explanation to study “What is Design”. Study design explanation with marketing terms to review marketing course for online MBA programs.

Design Definition

  • Totality of features that affect how a product looks, feels, and functions to a consumer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Design Explanation

Design in marketing refers to the outer layer of the product which includes; images, logo, page layout, fonts that describe company's vision. Design has greater impact on a product, it helps to attract customers. There are three reason that why designing is important for a product; understandable by the potential customers, easy for the client, in order to compete the market.

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