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What is Differentiated (segmented) Marketing ? PDF Download

Learn Differentiated (segmented) Marketing definition with explanation to study “What is Differentiated (segmented) Marketing”. Study differentiated (segmented) marketing explanation with marketing terms to review marketing course for online MBA programs.

Differentiated (segmented) Marketing Definition:

  • A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Differentiated (segmented) Marketing Explanation:

Differentiated marketing is a strategy focus more on company's promotional campaigns that caters two market segments. However, it is use to increase sales of the company. For example, a brand can promote a product which fulfills the demands of at least two age groups, either women or young girls. It is one of the successful strategy followed by marketing experts.

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