What is Differentiated (segmented) Marketing? PDF Book

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Differentiated (segmented) Marketing Definition

  • A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Differentiated (segmented) Marketing Explanation

Differentiated marketing is a strategy focus more on company's promotional campaigns that caters two market segments. However, it is use to increase sales of the company. For example, a brand can promote a product which fulfills the demands of at least two age groups, either women or young girls. It is one of the successful strategy followed by marketing experts.

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