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Direct mail Marketing Definition and Explanation PDF Download

Learn Direct mail Marketing definition with explanation to study “What is Direct-mail Marketing”. Study direct mail marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct mail Marketing Definition:

  • Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct mail Marketing Explanation:

It is a type of direct marketing which send promotional messages to their current and potential customers through email, letters, text messages, door to door service or other promotional material. It can be used to target customers, businesses or clients. However, direct mail can give high return on investment as compared to other ads. Hence, it can cater right customer for promotional messages at a right time. Companies usually take customer's information from database maintained by the marketing department.

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