As an Amazon Associate I earn from qualifying purchases.

What is Direct mail Marketing? PDF Download

Learn Direct mail Marketing definition with explanation to study “What is Direct mail Marketing”. Study direct mail marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct mail Marketing Definition

  • Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct mail Marketing Explanation

It is a type of direct marketing which send promotional messages to their current and potential customers through email, letters, text messages, door to door service or other promotional material. It can be used to target customers, businesses or clients. However, direct mail can give high return on investment as compared to other ads. Hence, it can cater right customer for promotional messages at a right time. Companies usually take customer's information from database maintained by the marketing department.

Keep Learning Marketing Explanations

What are Users?

A client is an individual who uses a PC or system administration. Clients of PC frameworks and programming items for ...

What is Subliminal Perception?

Subliminal observations, otherwise called subliminal messages, will be messages, either visual or sound-related, that are displayed just past the limit ...

What is Segmented Pricing?

Portioned evaluating is said to be done when an organization fixes or sets more than one cost for an item, ...

What is Sales Analysis?

Sales investigation inspects deals reports to perceive what products and enterprises have and have not sold well. The examination is ...

What is Advertising Media?

Advertising media plays an integral role for the promotion of organizational business. Companies offers multiple product and services to their ...

What is Customer (or market) Sales Force Structure?

Customer sales force structure describes different type of work force for running a business. If company has diversified product line, ...