As an Amazon Associate I earn from qualifying purchases.

What is Direct Marketing? PDF Download

Learn Direct Marketing definition with explanation to study “What is Direct Marketing”. Study direct marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct Marketing Definitions

  1. Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Connecting directly with carefully targeted segments or individual consumers, often on a one-to-one, interactive basis.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. Use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct Marketing Explanation

Direct marketing is a promotional technique where companies directly communicate to their potential customers through various means includes; text messages, e-mail, website, brochures, customers database, and direct calls. It enables companies to keep their customers informed regarding new product or service launched in the market. Therefore, it helps to increase retention rate of the customers.

Keep Learning Marketing Explanations

What is Marketing Control?

Advertising control is the way toward checking the proposed plans as they continue and altering where vital. In the event ...

What is Market-Centered Company?

Market direction is a way to deal with business that organizes recognizing the requirements and wants of customers and making ...

What is Value Network?

A worth system is a lot of associations among associations as well as people interfacing with one another to profit ...

What is Channel Power?

Channel Power is defined as an ability of another channel member to reshape the behavior of other members associated with ...

What is Occasion Segmentation?

Event division is the way toward isolating the market into gatherings as per explicit events identified with the client. Event ...

What is Parent Brand?

A parent brand is a current brand that offers ascend to a brand augmentation by supporting the united items/benefits by ...