As an Amazon Associate I earn from qualifying purchases.

What is Direct Product Profitability (DDP) in Marketing? PDF Download

Learn Direct Product Profitability (DDP) definition in marketing with explanation to study “What is Direct Product Profitability (DDP)”. Study direct product profitability (ddp) explanation with marketing terms to review marketing course for online MBA programs.

Direct Product Profitability (DDP) Definition

  • A way of measuring a product's handling costs from the time it reaches the warehouse until a customer buys it in the retail store.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct Product Profitability (DDP) Explanation

Direct product profitability is a technique of calculating product handling cost, it starts when it reaches warehouse till the process end up meeting end users in the retail store. It counts every aspect of cost incurred in product manufacturing includes; raw material, processing, placing of product in storage, record keeping, cross checking, loading of goods, and transportation.

Keep Learning Marketing Explanations

What is Banner Ads (Internet)?

It comprises more on images rather than text based material on the banner. It is also considered as an attractive ...

What is Marketer?

A Marketer is an individual who uses advertising techniques to advance an item. There might be numerous advertisers however there ...

What are Pleasing Products?

These items have short run purchaser benefits however high level of prompt delight. These items may hurt customers over the ...

What is Business-to-Business (B-to-B) Online Marketing?

Business to business or B2B marketing is a relationship between manufacturers and wholesaler, or a whole seller and a retailer. ...

What is Customer Satisfaction?

Customer satisfaction is a widely used terminology in the marketing world. Is it usually used to gather information about their ...

What is Consumer Product?

Consumer products are the products purchased by a common consumer for household consumption. It is also known as final goods. ...