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Direct response Television (DRTV) Marketing Definition and Explanation PDF Download

Learn Direct response Television (DRTV) Marketing definition with explanation to study “What is Direct-response Television (DRTV) Marketing”. Study direct response television (drtv) marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct response Television (DRTV) Marketing Definition:

  • Direct marketing via television, including direct-response television advertising (or infomercials) and home shopping channels.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct response Television (DRTV) Marketing Explanation:

Direct response television is an abbreviation of DRTV is a television advertisement in which companies asks their potential customers to directly respond to the company. Customer can contact them through a telephonic call on a toll free number, a text message, social media, or by sending feedback on a website. Management usually appreciates customer's direct response.

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