What is Direct response Television (DRTV) Marketing? PDF Book

Learn Direct response Television (DRTV) Marketing definition with explanation to study “What is Direct response Television (DRTV) Marketing”. Study direct response television (drtv) marketing explanation with marketing terms to review marketing course for online MBA programs.

Direct response Television (DRTV) Marketing Definition

  • Direct marketing via television, including direct-response television advertising (or infomercials) and home shopping channels.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct response Television (DRTV) Marketing Explanation

Direct response television is an abbreviation of DRTV is a television advertisement in which companies asks their potential customers to directly respond to the company. Customer can contact them through a telephonic call on a toll free number, a text message, social media, or by sending feedback on a website. Management usually appreciates customer's direct response.

Keep Learning Marketing Explanations

What are Megatrends?

We live in an inexorably powerful and interconnected world. Clashes in the Middle East are causing statistic moves in Europe, ...

What is Business Market?

It is a market where products and services sold to other businesses, in order to make them valuable for sale, ...

What is Brand Personality?

It is a framework that enables a company form as people can feel about the product or services. Brand personality ...

What is Customer Perceived Value?

It is a concept commonly used in marketing describes the satisfaction level of customer with a product or services provided ...

What are Convenience Goods?

Convenience good are consumer goods which are extensively available in the market for consumer's purchase with less effort incurred. Less ...

What is Personal Selling?

Individual selling is the place organizations use individuals (the "business power") to offer the item in the wake of gathering ...