What is Direct response Television (DRTV) Marketing? PDF Download

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Direct response Television (DRTV) Marketing Definition

  • Direct marketing via television, including direct-response television advertising (or infomercials) and home shopping channels.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Direct response Television (DRTV) Marketing Explanation

Direct response television is an abbreviation of DRTV is a television advertisement in which companies asks their potential customers to directly respond to the company. Customer can contact them through a telephonic call on a toll free number, a text message, social media, or by sending feedback on a website. Management usually appreciates customer's direct response.

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