What is Discount store in Marketing? PDF Book

Learn Discount store definition in marketing with explanation to study “What is Discount store”. Study discount store explanation with marketing terms to review marketing course for online MBA programs.

Discount store Definition

  • A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Discount store Explanation

Discount stores are usually those stores that sell products on discount rates. These stores are also known as discounters or discount house. It usually offers its products at a lower price as compared to other retails stores. Additionally, these stores usually drop their prices due to effective distribution mechanism. For example, Wal- Mart is the biggest among discount stores.

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