What is Discrimination in Marketing? PDF Book

Learn Discrimination definition in marketing with explanation to study “What is Discrimination”. Study discrimination explanation with marketing terms to review marketing course for online MBA programs.

Discrimination Definition

  • Process of recognizing differences in sets of similar stimuli and adjusting responses accordingly.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Discrimination Explanation

Discrimination describes treating a person unjust on the basis of certain characteristics. If any person has been treated differently from others on the basis of gender, age, ethnicity, disability, religion, pregnancy, sexual orientation, marital status, skin color, and cast is considered to be an act of discrimination. The Equality Act 2010 provides protection to people against any discriminatory act occurs at work place.

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