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Diversification Definition and Explanation PDF Download

Learn Diversification definition in marketing with explanation to study “What is Diversification”. Study diversification explanation with marketing terms to review marketing course for online MBA programs.

Diversification Definition:

  • Company growth through starting up or acquiring businesses outside the company's current products and markets.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Diversification Explanation:

Diversification is a marketing strategy in which company enters into a new market where it does not currently operate. Companies try to launch a new product in that targeted market. It helps them to gain financial advantages by following diversification strategy. There are usually three types of diversification strategies works; concentric, horizontal and conglomerate.

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