As an Amazon Associate I earn from qualifying purchases.

What is Diversification in Marketing? PDF Download

Learn Diversification definition in marketing with explanation to study “What is Diversification”. Study diversification explanation with marketing terms to review marketing course for online MBA programs.

Diversification Definition

  • Company growth through starting up or acquiring businesses outside the company's current products and markets.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Diversification Explanation

Diversification is a marketing strategy in which company enters into a new market where it does not currently operate. Companies try to launch a new product in that targeted market. It helps them to gain financial advantages by following diversification strategy. There are usually three types of diversification strategies works; concentric, horizontal and conglomerate.

Keep Learning Marketing Explanations

What is Strategic Group?

A vital gathering is a lot of organizations underlining comparative key measurements to utilize a comparative methodology. The challenge between ...

What is Marketing Management?

This idea is the most seasoned of the ideas in business. It holds that customers will lean toward items that ...

What is Contract Manufacturing?

Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing firm for units, and ...

What is Corporate (or brand) Web Site?

Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to ...

What is Potential Market?

Potential market is the piece of the absolute populace that has demonstrated some degree of enthusiasm for purchasing a specific ...

What is Nonpersonal Communication Channels?

These channels are interchanges or coordinated to more than one individual and incorporate media, deals advancements, occasions, and exposure. Media ...