As an Amazon Associate I earn from qualifying purchases.

What is Diversification in Marketing? PDF Download

Learn Diversification definition in marketing with explanation to study “What is Diversification”. Study diversification explanation with marketing terms to review marketing course for online MBA programs.

Diversification Definition

  • Company growth through starting up or acquiring businesses outside the company's current products and markets.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Diversification Explanation

Diversification is a marketing strategy in which company enters into a new market where it does not currently operate. Companies try to launch a new product in that targeted market. It helps them to gain financial advantages by following diversification strategy. There are usually three types of diversification strategies works; concentric, horizontal and conglomerate.

Keep Learning Marketing Explanations

What is Business Portfolio?

Business portfolio is a set of products and services which are provided by a company to its customers. It describes ...

What is Gender Segmentation?

Organizations (particularly SaaS items) based after making customer centered administrations and items are frequently ailing in customized encounters and substance. ...

What is Internal Marketing?

As the idea of marking has developed and advanced, it has come to mean numerous things: a one of a ...

What is New-Product Development?

New item advancement is the way toward carrying another item to the commercial center. Your business may need to take ...

What are Manufacturers Sales Branches and Offices?

Wholesalers are "agents." Wholesaling is the selling of product to anybody - individual or association - other than the end ...

What is Optional Product Pricing?

Regarding the showcasing blend some would state that evaluating is the least alluring component. Advertising organizations should concentrate on producing ...