What is Dual Adaptation in Marketing? PDF Book

Learn Dual Adaptation definition in marketing with explanation to study “What is Dual Adaptation”. Study dual adaptation explanation with marketing terms to review marketing course for online MBA programs.

Dual Adaptation Definition

  • Adapting both the product and the communications to the local market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Dual Adaptation Explanation

Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal market. It is a communication strategy through which companies introduce their products in a new country. Moreover, companies adapt the product to local market. This marketing strategy is often used by companies in order to expand their business.

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