What is Dual Adaptation in Marketing? PDF Download

Learn Dual Adaptation definition in marketing with explanation to study “What is Dual Adaptation”. Study dual adaptation explanation with marketing terms to review marketing course for online MBA programs.

Dual Adaptation Definition

  • Adapting both the product and the communications to the local market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Dual Adaptation Explanation

Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal market. It is a communication strategy through which companies introduce their products in a new country. Moreover, companies adapt the product to local market. This marketing strategy is often used by companies in order to expand their business.

Keep Learning Marketing Explanations

What are Opportunities?

In the present business condition, supporting development and productivity is never a certification. Mechanical and logical advances abbreviate life cycles ...

What is Buying Center?

Buyer center is a group of individuals in an organization that involve them in purchase decision making process. It helps ...

What is Dumping?

Dumping is a marketing term used when company exports its products at a price which is lower in international market ...

What is Strategic Planning?

Plans are expected to explain what sorts of key destinations an association might want to accomplish and how this is ...

What is Latent Demand?

Idle interest is essentially the craving for an item that a shopper can't fulfill on the grounds that he is ...

What is Value-Delivery Network (supply chain)?

Value delivery system is a piece of store network of an organization and incorporates all its immediate members associated with ...