As an Amazon Associate I earn from qualifying purchases.

What is Dual Adaptation in Marketing? PDF Download

Learn Dual Adaptation definition in marketing with explanation to study “What is Dual Adaptation”. Study dual adaptation explanation with marketing terms to review marketing course for online MBA programs.

Dual Adaptation Definition

  • Adapting both the product and the communications to the local market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Dual Adaptation Explanation

Dual adaptation is the adaptation process in which company changes their marketing strategy for an internal market. It is a communication strategy through which companies introduce their products in a new country. Moreover, companies adapt the product to local market. This marketing strategy is often used by companies in order to expand their business.

Keep Learning Marketing Explanations

What is Critical Path Scheduling (PS)?

Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from starting to the end ...

What is Captive Product Pricing?

It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. ...

What is Competitor-Centered Company?

Competitor centered company plan strategies according to their competitors in the market. Sometimes, it can be an edge for the ...

What is Discount store?

Discount stores are usually those stores that sell products on discount rates. These stores are also known as discounters or ...

What is Information Search?

Educational advertisements can seem to be dull. On the off chance that a buyer isn't at all keen on hearing ...

What is Price?

Cost is the measure of cash that your clients need to pay in return for your item or administration. Deciding ...