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What is Dumping in Marketing? PDF Download

Learn Dumping definition in marketing with explanation to study “What is Dumping”. Study dumping explanation with marketing terms to review marketing course for online MBA programs.

Dumping Definition

  • Situation in which a company charges either less than its costs or less than it charges in its home market, in order to enter or win a market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Dumping Explanation

Dumping is a marketing term used when company exports its products at a price which is lower in international market as compared to the price in the domestic market. Dumping has certain advantage in the market which includes; it provides best market to the products which are considered less in price.

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