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What is Durability in Marketing? PDF Download

Learn Durability definition in marketing with explanation to study “What is Durability”. Study durability explanation with marketing terms to review marketing course for online MBA programs.

Durability Definition

  • A measure of a product's expected operating life under natural or stressful conditions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Durability Explanation

It is refers to retail products which are usually classified into three main categories; food, hard, durable products and consumable goods. Durable products are those which are long lasting items. These products are less perishable as compared to other goods or products. It comes under the category of consumer products means those products that do not need to be purchased on frequent basis. However, they are made to last for a long time. Examples of durable goods include books, automobile, electronic, jewelry, and many others.

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