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What is E Business in Marketing? PDF Download

Learn E Business definition in marketing with explanation to study “What is E Business”. Study e business explanation with marketing terms to review marketing course for online MBA programs.

E Business Definition

  • Use of electronic means and platforms to conduct a company's business.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

E Business Explanation

E- Business is also known as Electric business, is a business via internet. It include buying and selling of goods and services. It also provides customer support services through internet. Companies that are working on e-business respond quickly to the markets, in order to fulfill customers' needs and demands. It helps to increase market revenue for the company.

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