What is E Commerce in Marketing? PDF Book

Learn E Commerce definition in marketing with explanation to study “What is E Commerce”. Study e commerce explanation with marketing terms to review marketing course for online MBA programs.

E Commerce Definition

  • A company or site offers to transact or facilitate the selling of products and services online.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



E Commerce Explanation

E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services via internet. It uses money and data to transfer and execute transactions. Hence, it is an online transaction between business such as supplier and client. Ecommerce has categorized into six types: Business to Business, Business to Consumer, and Consumer to Consumer.

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