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What is E procurement in Marketing? PDF Download

Learn E procurement definition in marketing with explanation to study “What is E procurement”. Study e procurement explanation with marketing terms to review marketing course for online MBA programs.

E procurement Definition:

  • Purchasing through electronic connections between buyers and sellers - usually online.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



E procurement Explanation:

E- Procurement is also known as electronic procurement, is a business to business process of purchasing, order booking, and record keeping of goods and services via internet. Companies get more profits while using e- procurement services with customers or clients. It also has several advantages in the form of cost reduction, effective communication and process.

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