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What is Economic Environment in Marketing? PDF Download

Learn Economic Environment definition in marketing with explanation to study “What is Economic Environment”. Study economic environment explanation with marketing terms to review marketing course for online MBA programs.

Economic Environment Definition

  • Economic factors that affect consumer purchasing power and spending patterns.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Economic Environment Explanation

An economic environment refers to those economic conditions which directly affect companies. Businesses, all over the world, whether national or international, are usually affected by the current market situation. There are certain factors which affects businesses such as; recession, political and security situation, inflation, interest rates, marginal or total utility and many others

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