What is Environmental Sustainability in Marketing? PDF Book

Learn Environmental Sustainability definition in marketing with explanation to study “What is Environmental Sustainability”. Study environmental sustainability explanation with marketing terms to review marketing course for online MBA programs.

Environmental Sustainability Definitions

  1. Developing strategies and practices that create a world economy that the planet can support indefinitely.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A management approach that involves developing strategies that both sustain the environment and produce profits for the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Environmental Sustainability Explanation

Environmental sustainability is refer as developing those strategies that makes world a better place to live in present and in future. Sustainability is an important factor in many reasons which includes: environmental quality explains the way communities have healthy environment in form of clean air, clean water, and natural resources.

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