As an Amazon Associate I earn from qualifying purchases.

What is Environmental Sustainability in Marketing? PDF Download

Learn Environmental Sustainability definition in marketing with explanation to study “What is Environmental Sustainability”. Study environmental sustainability explanation with marketing terms to review marketing course for online MBA programs.

Environmental Sustainability Definitions

  1. Developing strategies and practices that create a world economy that the planet can support indefinitely.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A management approach that involves developing strategies that both sustain the environment and produce profits for the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Environmental Sustainability Explanation

Environmental sustainability is refer as developing those strategies that makes world a better place to live in present and in future. Sustainability is an important factor in many reasons which includes: environmental quality explains the way communities have healthy environment in form of clean air, clean water, and natural resources.

Keep Learning Marketing Explanations

What is Macroenvironment?

A full scale condition is the condition that exists in the economy in general, as opposed to in a specific ...

What is Standardized Global Marketing?

The general meaning of worldwide institutionalization is the capacity to utilize standard showcasing universally. At the end of the day, ...

What are Objectives and issues?

Showcasing plans are composed records that help you impart your promoting endeavors for the next year. The destinations and issues ...

What is Straight Rebuy?

The procedure that happens when a shopper makes another buy of the indistinguishable products in the indistinguishable sum under the ...

What is Franchise?

An establishment is a kind of permit that a gathering (franchisee) obtains to enable them to approach a business' (franchiser) ...

What is Backward Invention?

It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method ...