As an Amazon Associate I earn from qualifying purchases.

What is Environmental Threat in Marketing? PDF Download

Learn Environmental Threat definition in marketing with explanation to study “What is Environmental Threat”. Study environmental threat explanation with marketing terms to review marketing course for online MBA programs.

Environmental Threat Definition:

  • A challenge posed by an unfavorable trend or development that would lead to lower sales or profit.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Environmental Threat Explanation:

It is defined as an external factor in the market that has a negative impact on the product or service. Therefore, market researchers play an important role in order to respond quickly to the environmental threats. There are various marketing factors which includes; political and regulatory environment, technological, cultural, economic, and social.

Keep Learning Marketing Explanations

What is Unsought Product?

An unsought item is a result of which buyers are uninformed or are not so keen on effectively seeking after ...

What is Generation X?

Generation X were kids during a period of moving societal qualities and as kids were once in a while called ...

What is Conventional Distribution Channel?

Conventional distribution channel is the most prevailing distribution channels in the market. It usually comprises of chain incudes; producer, retailer ...

What is Backward Invention?

It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method ...

What are Manufacturers Sales Branches and Offices?

Wholesalers are "agents." Wholesaling is the selling of product to anybody - individual or association - other than the end ...

What is Business-to-Consumer (B-to-C) Online Marketing?

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are ...