What is Environmental Threat in Marketing? PDF Book

Learn Environmental Threat definition in marketing with explanation to study “What is Environmental Threat”. Study environmental threat explanation with marketing terms to review marketing course for online MBA programs.

Environmental Threat Definition

  • A challenge posed by an unfavorable trend or development that would lead to lower sales or profit.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Environmental Threat Explanation

It is defined as an external factor in the market that has a negative impact on the product or service. Therefore, market researchers play an important role in order to respond quickly to the environmental threats. There are various marketing factors which includes; political and regulatory environment, technological, cultural, economic, and social.

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