What is Everyday Low Pricing (EDLP) in Marketing? PDF Book

Learn Everyday Low Pricing (EDLP) definition in marketing with explanation to study “What is Everyday Low Pricing (EDLP)”. Study everyday low pricing (edlp) explanation with marketing terms to review marketing course for online MBA programs.

Everyday Low Pricing (EDLP) Definition

  • In retailing, a constant low price with few or no price promotions and special sales.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Everyday Low Pricing (EDLP) Explanation

Everyday low price (EDLP) is a pricing strategy provides consumers an opportunity of low pricing without the wait for sales discount events

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