What is Exclusive Distribution in Marketing?

Learn Exclusive Distribution definition in marketing with explanation to study “What is Exclusive Distribution”. Study exclusive distribution explanation with marketing terms to review marketing course for online MBA programs.

Exclusive Distribution Definitions

  1. Giving a limited number of dealers the exclusive right to distribute the company's products in their territories.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Severely limiting the number of intermediaries, in order to maintain control over the service level and outputs offered by resellers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Exclusive Distribution Explanation

Exclusive distribution is a technique in which specific retailers are given opportunity of placing goods or products in its store. It is an agreement among the two parties includes; supplier and retailer who allowed retailer an exclusive rights to avail an opportunity within the specific geographical location or in the store.

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