What is Experience Curve (learning curve) in Marketing?

Learn Experience Curve (learning curve) definition in marketing with explanation to study “What is Experience Curve (learning curve)”. Study experience curve (learning curve) explanation with marketing terms to review marketing course for online MBA programs.

Experience Curve (learning curve) Definitions

  1. Drop in the average per-unit production cost that comes with accumulated production experience.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A decline in the average cost with accumulated production experience.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Experience Curve (learning curve) Explanation

Experience and expectation to absorb information models are created from the essential reason that people and associations secure learning by doing work. By picking up involvement through redundancy, associations and people grow generally lasting changes in conduct or learning. As extra exchanges happen in an administration, or more items are created by a producer, the per-unit cost frequently diminishes at a diminishing rate. This wonder pursues an exponential bend. The association in this way increases upper hand by changing over this cost decrease into profitability gains. This learning upper hand is known as the experience bend, the expectation to absorb information, or the advancement bend.

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