What is Factory Outlet in Marketing? PDF Book

Learn Factory Outlet definition in marketing with explanation to study “What is Factory Outlet”. Study factory outlet explanation with marketing terms to review marketing course for online MBA programs.

Factory Outlet Definition

  • An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Factory Outlet Explanation

An outlet store, industrial facility outlet or plant shop is a block and concrete or online store wherein makers sell their stock legitimately to the general population. Customarily, a manufacturing plant outlet was a store appended to an industrial facility or distribution center, now and then enabling clients to watch the generation procedure, for example, in the first L.L. Bean store. In current use, outlet stores are regularly maker marked stores, for example, Gap or Bon Worth gathered in outlet shopping centers. The development of the industrial facility outlet store is frequently credited to Harold Alfond, organizer of the Dexter Shoe Company.

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