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What is Family Brand in Marketing? PDF Download

Learn Family Brand definition in marketing with explanation to study “What is Family Brand”. Study family brand explanation with marketing terms to review marketing course for online MBA programs.

Family Brand Definition:

  • Situation in which the parent brand is already associated with multiple products through brand extensions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Family Brand Explanation:

Family brands alludes to a showcasing methodology that advances a group of items or administrations under an umbrella brand. This is not quite the same as individual marking that advances every item in an independent design. As an entrepreneur, you can get a few points of interest with family marking, for example, a financially savvy advancement for different lines, benefiting from gathering items and building brand mindfulness. General contracts may have a strength they are referred to for, for example, kitchen redesigns. Yet rather than advance themselves for only one administration line, they general temporary worker utilizing family marking techniques would make advancements that feature an assortment of contracting work they are fruitful in. This could incorporate home remodels, new development or catastrophe remediation administrations. This opens the shopper's eyes to something other than kitchen redesigning.

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