As an Amazon Associate I earn from qualifying purchases.

What is Family Brand in Marketing? PDF Download

Learn Family Brand definition in marketing with explanation to study “What is Family Brand”. Study family brand explanation with marketing terms to review marketing course for online MBA programs.

Family Brand Definition

  • Situation in which the parent brand is already associated with multiple products through brand extensions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Family Brand Explanation

Family brands alludes to a showcasing methodology that advances a group of items or administrations under an umbrella brand. This is not quite the same as individual marking that advances every item in an independent design. As an entrepreneur, you can get a few points of interest with family marking, for example, a financially savvy advancement for different lines, benefiting from gathering items and building brand mindfulness. General contracts may have a strength they are referred to for, for example, kitchen redesigns. Yet rather than advance themselves for only one administration line, they general temporary worker utilizing family marking techniques would make advancements that feature an assortment of contracting work they are fruitful in. This could incorporate home remodels, new development or catastrophe remediation administrations. This opens the shopper's eyes to something other than kitchen redesigning.

Keep Learning Marketing Explanations

What is Marketing Communications Mix?

Advertising is a wide business work that incorporates item innovative work, marketing and dispersion procedures and estimating, just as correspondence ...

What is Consumer Involvement?

Consumer involvement is the behavior that motivates consumer to make purchase decision; there are various steps in consumer involvement that ...

What is Value Chain?

A worth chain is a plan of action that depicts the full scope of exercises expected to make an item ...

What is Point-of-Purchase (P-O-P?

A point of procurement is a term utilized by advertisers and retailers when arranging the position of items for purchasers, ...

What is High-Low Pricing?

High low estimating is an evaluating technique where a firm depends on special advancements to empower shopper buy. At the ...

What is Specialty Store?

Speciality stores are retail organizations that emphasis on explicit item classifications, for example, office supplies, men's or ladies' dress, or ...