As an Amazon Associate I earn from qualifying purchases.

What is Flexible Market Offering in Marketing? PDF Download

Learn Flexible Market Offering definition in marketing with explanation to study “What is Flexible Market Offering”. Study flexible market offering explanation with marketing terms to review marketing course for online MBA programs.

Flexible Market Offering Definition

  • (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Flexible Market Offering Explanation

An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration components that all portion individuals like and optional choice that some fragment individuals like. Every alternative may convey an extra charge. For instance, Delta Airlines offers all economy travelers a seat and sodas. It charges economy travelers extra for mixed refreshments. Siemens Electrical Apparatus Division sells metal-clad boxes to little makers whose value incorporates free conveyance and a guarantee, yet in addition offers establishment, tests, and correspondence peripherals as extra-cost choices.

Keep Learning Marketing Explanations

What is Marketing Management?

This idea is the most seasoned of the ideas in business. It holds that customers will lean toward items that ...

What is Target-Return Pricing?

An objective return is a valuing model that costs a business dependent on what a financial specialist would need to ...

What is Market Myopia?

Promoting scholars believe trade to be the focal idea without which there would be no such thing as advertising. For ...

What are Pay-Per-Click Ads?

It is a web based promoting model in which publicists pay each time a client taps on one of their ...

What is Break-Even Pricing (target return pricing)?

It is a technique to determine the price depends on the basis of a target rate of return on the ...

What are Promotion Mix (or marketing communications mix)?

The Promotion Mix alludes to the mix of a few limited time instruments utilized by the business to make, keep ...