What is Flexible Market Offering in Marketing? PDF Book

Learn Flexible Market Offering definition in marketing with explanation to study “What is Flexible Market Offering”. Study flexible market offering explanation with marketing terms to review marketing course for online MBA programs.

Flexible Market Offering Definition

  • (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Flexible Market Offering Explanation

An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration components that all portion individuals like and optional choice that some fragment individuals like. Every alternative may convey an extra charge. For instance, Delta Airlines offers all economy travelers a seat and sodas. It charges economy travelers extra for mixed refreshments. Siemens Electrical Apparatus Division sells metal-clad boxes to little makers whose value incorporates free conveyance and a guarantee, yet in addition offers establishment, tests, and correspondence peripherals as extra-cost choices.

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