What is Focus group Interviewing in Marketing?

Learn Focus group Interviewing definition in marketing with explanation to study “What is Focus group Interviewing”. Study focus group interviewing explanation with marketing terms to review marketing course for online MBA programs.

Focus group Interviewing Definition

  • Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. interviewer "focuses" the group discussion on important issues.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Focus group Interviewing Explanation

Focus group meetings are interviews you lead with a gathering of members to gather an assortment of data. These meetings can be as little as four members and some of the time as enormous as ten, however I would prescribe maintaining a center gathering meeting somewhere in the range of four and eight members. Customarily with bigger center gathering interviews, a few members command the exchanges while others blur away from plain sight. As you can envision, this isn't what you need to have occur in a meeting setting, however this can give some vital data to dissect and decipher later. Much the same as with some other kind of meeting, center gathering meetings use a meeting convention. The distinction for the center gathering meeting convention is that, while subjective analysts will regularly make a rundown of inquiries and keep descending the line, center gathering meetings use what are known as prompts.

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