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What is Focus Group in Marketing? PDF Download

Learn Focus Group definition in marketing with explanation to study “What is Focus Group”. Study focus group explanation with marketing terms to review marketing course for online MBA programs.

Focus Group Definition

  • A gathering of six to ten people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Focus Group Explanation

A focus group is a social occasion of purposely chosen individuals who take an interest in an arranged discourse planned to evoke customer recognitions about a specific point or zone of enthusiasm for a situation that is non-compromising and open. Concentrate gatherings are a group deliberately. In contrast to interviews, which as a rule happens with an individual, the center gatherings enable individuals from a gathering to connect and impact each other during the talk and thought of thoughts and points of view. Center gathering techniques license elective methods for getting data from buyers without utilizing an overview. Review instruments will in general be seen as logical, especially when they produce quantitative information, thus might be abused by the individuals who need trust in other statistical surveying methodologies.

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