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What is Follow up in Marketing? PDF Download

Learn Follow up definition in marketing with explanation to study “What is Follow up”. Study follow up explanation with marketing terms to review marketing course for online MBA programs.

Follow up Definition:

  • A salesperson follows up after the sale to ensure customer satisfaction and repeat business.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Follow up Explanation:

In case you're just completing a couple subsequent meet-ups envision all the business you're losing. Not catching up with your prospects and clients is equivalent to topping off your bath without first putting the plug in the channel. Following up doesn't need to be hard, repetitive, or un-agreeable. On the off chance that you put resources into the correct programming, you can make following up simple, quick, and straightforward. There is programming accessible to private ventures that enables you to compose, pre-plan, and robotize your development, to plan suggestions to catch up with explicit leads after a set measure of time, and even to computerize follow up print mail pieces, messages, messages, and telephone calls. With the correct programming, you can make your follow up as individual or as mechanized as you need - you've quite recently got the chance to settle on the choice to do it.

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