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What is General Need Description in Marketing? PDF Download

Learn General Need Description definition in marketing with explanation to study “What is General Need Description”. Study general need description explanation with marketing terms to review marketing course for online MBA programs.

General Need Description Definition:

  • Stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



General Need Description Explanation:

When they perceive that a need exists, the purchasers must portray it completely to ensure that everybody comprehends both the need and the idea of arrangement the association should look for. Working with architects, clients, obtaining specialists, and others, the purchaser recognizes and organizes significant item qualities. Furnished with information, this purchaser sees basically all the item related worries of a common client. From a promoting system point of view, there is chance to impact buying choices at this phase by giving data about the idea of the arrangement you can give to address the association's issues. Exchange promoting can enable potential clients to end up mindful of what you offer. Sites, content promoting, and direct advertising strategies like sans toll numbers and online deals bolster are for the most part valuable approaches to construct mindfulness and help potential clients comprehend what you offer and why it merits investigating.

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