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What is Geographic Segmentation in Marketing? PDF Download

Learn Geographic Segmentation definition in marketing with explanation to study “What is Geographic Segmentation”. Study geographic segmentation explanation with marketing terms to review marketing course for online MBA programs.

Geographic Segmentation Definition:

  • Dividing a market into different geographical units, such as nations, states, regions, counties, cities, or even neighborhoods.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Geographic Segmentation Explanation:

Geographic division is the point at which a business separates its market based on geology. There are a few different ways that a market can be geologically divided. You can separate your market by land regions, for example, by city, area, state, district, (similar to the West Coast), nation, or universal locale, (similar to Asia). You can likewise partition the market into rustic, rural, and urban market fragments. Furthermore, you can portion a market by atmosphere or all out populace in every region. It's a compelling methodology for organizations with huge national or global markets in light of the fact that various shoppers in various locales have various needs, needs, and social attributes that can be explicitly focused on.

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