What is Geographical Pricing in Marketing?

Learn Geographical Pricing definition in marketing with explanation to study “What is Geographical Pricing”. Study geographical pricing explanation with marketing terms to review marketing course for online MBA programs.

Geographical Pricing Definition

  • Setting prices for customers located in different parts of the country or world.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Geographical Pricing Explanation

As the name proposes, geographic maping is a valuing model where the last cost of the item is settled based on the geology or the area where the item is being sold. At the point when an association is working in different nations or numerous districts inside a nation, at that point they need to actualize geological evaluating according to the nearby tax collection laws and neighborhood necessities. For this situation, let us take the case of an area which is far away from focal stockroom of the firm. Assuming the focal stockroom of the firm is in a City though the region where the firm is currently providing is in a rustic district. The transportation cost is gigantic. Subsequently, the last expense of the item in the provincial district should be expanded. Subsequently, when you think about the cost of the rustic district with the city region, you will observe the costing to appear as something else. This is a direct result of topographical valuing.

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