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What is Goal Formulation in Marketing? PDF Download

Learn Goal Formulation definition in marketing with explanation to study “What is Goal Formulation”. Study goal formulation explanation with marketing terms to review marketing course for online MBA programs.

Goal Formulation Definition:

  • Process of developing specific goals for the planning period.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Goal Formulation Explanation:

The objective pyramid is a type of various leveled objective organizing. It is utilized to subdivide key objectives into operational objectives and accordingly increase better availability just as a higher persuasive impact through objective direction. By and large, an objective pyramid is separated into three to five progressive objective levels. The higher the objective level, the more concrete the individual objectives. In three objective levels one can discuss, for example, a key principle objective, the officially progressively solid middle of the road objectives just as the activity objectives at the operational objective level. At the degree of activity objectives, the objectives ought to be figured as per the SMART guideline. This abbreviation represents explicit, quantifiable, feasible, reasonable and convenient. The SMART guideline depicts how activity objectives ought to be organized so as to have a rousing impact.

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