What is Government Market in Marketing?

Learn Government Market definition in marketing with explanation to study “What is Government Market”. Study government market explanation with marketing terms to review marketing course for online MBA programs.

Government Market Definition

  • Governmental units - federal, state, and local - that purchase or rent goods and services for carrying out the main functions of government.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Government Market Explanation

An administration market is where the customers are bureaucratic, state, and nearby governments. Governments buy the two merchandise and enterprises from the private area. Governments purchase indistinguishable kinds of items and administrations from private area buyers, in addition to some increasingly fascinating items, for example, plane carrying warships, warrior planes, tanks, spy satellites, and atomic weapons. A developing pattern in the previous decades has been the redistributing of customary taxpayer supported organizations to private firms, for example, jails. The greatest distinction between private area advertise exchanges and government showcase exchanges is the procedure you should experience to get the administration as a client. This procedure is known as government acquirement. How about we investigate the administration obtainment process.

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