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What is Group in Marketing? PDF Download

Learn Group definition in marketing with explanation to study “What is Group”. Study group explanation with marketing terms to review marketing course for online MBA programs.

Group Definition:

  • Two or more people who interact to accomplish individual or mutual goals.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Group Explanation:

The dark market (some of the time spelled as "dim market") is the aggregate arrangement of unapproved deals channels for items. Dark market items might be more affordable than those purchased through authority circulation channels yet are now and again substandard. The items might be fake or have fake parts, for instance; they might be recycled items or contain recycled segments that are spoken to as new. Now and again, dark market items are valid yet dispersed illicitly, maybe to abuse varieties in expenses and costs in various pieces of the world. Guarantees, updates or other help are generally not accessible for dark market items.

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